By Robert 
Explainer videos have become one of the most reliable content formats for small businesses and independent creators. They simplify complex ideas, improve retention, and boost engagement across websites, social platforms, and paid campaigns. But the real challenge lies in finding the right tool—one that balances ease of use, creative flexibility, and affordability.
Fortunately, the market now offers several platforms that help users produce polished explainer videos without needing a production crew or professional editing skills. Below are seven explainer video makers that small businesses and creators consistently choose for everyday video creation.
1. Invideo
Invideo is often the first choice for small businesses and creators who want to turn written ideas into videos without doing heavy editing. Many users rely on it as an explainer video maker because it supports a simple text-to-video process—where you enter a prompt or script, and the platform automatically generates a video draft for you.
Why Small Businesses Prefer Invideo
Invideo’s strength lies in its ability to convert plain text into structured video content. Whether you provide a short prompt or a detailed script, the platform produces scenes, visuals, and voiceovers automatically. This makes it especially helpful for creators who want to explain concepts, introduce new features, or break down information quickly without spending time on manual editing.
Its AI-assisted workflow also helps streamline idea-to-video production. For users exploring easier content creation methods, it works almost like using an AI video generator app that transforms written explanations into ready-to-edit videos within minutes.
Best Use Cases
- Script-based explainers
- Quick informational videos
- Educational breakdowns
- Product or service introductions
2. Clipchamp
Clipchamp is widely used by beginners and small business owners looking for a straightforward editing environment. It works especially well for those who need to produce explainer videos that combine screen recordings with simple visual enhancements.
Key Advantages for Creators
Clipchamp’s strength lies in its balance between quick editing and cloud convenience. Users can record their screen or webcam, trim footage, add transitions, and brand their videos with minimal effort. For small teams, the ability to maintain consistent style and tone makes it a reliable tool for training videos, FAQ explainers, and operational walkthroughs.
Best Use Cases
- Screen-recorded tutorials
- Onboarding and HR explainers
- Internal communication videos
- Social platform explainers
3. Wave.video
Wave.video is a popular choice for creators who focus heavily on social-first content. It shines as an explainer video tool for small brands that rely on motion graphics, story-driven visuals, or quick promotional explainers.
Why Businesses Choose Wave.video
The platform offers flexible editing capabilities and allows users to build short, structured videos that communicate ideas clearly. The timeline-based editor gives creators enough control to fine-tune pacing, while features like text animations and media layers help elevate simple explainers.
Best Use Cases
- Promo explainers for new features
- Event announcements
- Brand storytelling videos
- Service breakdowns
4. Moovly
Moovly is often chosen by businesses that need to build visually rich explainers for corporate settings, training programs, or classroom environments. Its interface accommodates more detailed editing and layered compositions, making it useful for teams who want to maintain a professional look without outsourcing.
Why Creators Appreciate Moovly
Moovly is adaptable across industries, from marketing to education. It supports the creation of animated explainers, mixed-media videos, and instructional content. This makes it suitable for users who want to build longer or more detailed narratives while still keeping production in-house.
Best Use Cases
- E-learning modules
- Corporate training explainers
- Long-form educational breakdowns
- Awareness and advocacy videos
5. Magisto
Magisto, powered by intelligent editing features, is a convenient choice for small businesses that want polished explainer videos without spending too much time on manual editing. Its automated editing assistance simplifies the process of turning raw footage into coherent stories.
Why Magisto Works for Smaller Teams
Magisto helps users focus on message clarity and storytelling. For many entrepreneurs, the platform’s auto-editing features reduce production time significantly while maintaining a visually appealing result. It’s especially helpful for businesses that want quick marketing explainers or brand introductions without a steep learning curve.
Best Use Cases
- Quick product explainers
- Story-based brand videos
- Event recaps
- Short promotional explainers
6. Biteable
Biteable has long been recognized for its focus on business-friendly explainer content. Its tools cater well to small businesses, agencies, and startups that need clean, animated visuals to communicate their ideas clearly.
What Makes Biteable Useful
The platform allows users to construct short, engaging explainers with clear messaging and visually organized scenes. It’s built for simplicity, prioritizing effective communication over complex editing. As a result, Biteable is a strong companion for brands that rely on frequent informational content.
Best Use Cases
- Animated explainers
- Simple product introductions
- Company policy and HR explainers
- Social campaigns and ads
7. Typito
Typito is especially favored by creators who prioritize typography-focused explainers. It offers tools that let you style text in visually compelling ways while supporting various media formats. For creators whose videos rely heavily on captions, headlines, and instructional text, Typito offers a practical editing workflow.
Why Creators Use Typito
Typito’s drag-and-drop approach makes it effective for building message-driven videos. For small businesses that rely on social storytelling or educational content, the clean text controls help ensure clarity and consistency.
Best Use Cases
- Text-led explainers
- Step-by-step guides
- Event announcements
- Promotional reels
Additional Explainer Video Makers Worth Considering
While the seven platforms above are among the most used by small businesses and creators, a few others can also support explainer video production depending on your workflow and style preferences.
Animoto
Animoto is well-suited for photo-based or mixed-media explainers, providing a quick editing process that focuses on clarity and pacing.
Powtoon
Powtoon is popular for animated explainers, especially in education and corporate training, thanks to its ability to convey concepts through motion graphics.
Renderforest
Renderforest helps users produce visually cohesive explainers, especially branding-related intros, story-based videos, and concept breakdowns.
These additional tools expand the choices available and allow businesses to select a platform that best matches their creative goals and comfort level.
How to Choose the Right Explainer Video Maker
Even with so many options, the “best” tool depends on your goals, skill level, and preferred style. Here are a few factors that can help guide your decision.
1. Consider the Type of Explainer You Want to Make
Are you producing animated breakdowns, real-footage explainers, or mixed-media videos? A tool like invideo works well for combining footage and motion graphics, whereas platforms like Biteable or Powtoon focus more on animation.
2. Evaluate Editing Control vs. Speed
Some tools offer automated assistance for faster results (e.g., Magisto), while others give you more manual control (e.g., Moovly or Clipchamp). Choose based on whether you prioritize precision or quick turnaround.
3. Think About Your Brand Style
If your brand relies heavily on text-led messaging, Typito is a strong match. For social content and promotional explainers, Wave.video offers smoother support for publishing across platforms.
4. Look at Collaboration Needs
If you work with a team—marketing, HR, or product—select a tool that supports shared workspaces or revision workflows.
5. Assess Output Requirements
Whether you’re creating ads, educational content, or onboarding materials, ensure the tool supports the formats, resolutions, and export options you need.
Final Thoughts
Small businesses and creators rely on explainer videos to communicate ideas clearly and quickly—without needing a full production setup. Whether you want an AI-assisted workflow, social-first editing, or animation-focused tools, there’s a platform that fits your style.
Invideo stands out as a versatile starting point for many users, especially when used as an explainer video maker, but the broader ecosystem of tools like Clipchamp, Wave.video, Moovly, Magisto, Biteable, and Typito ensures that every creator can find their ideal workflow.
With the right tool in hand, producing polished, engaging explainer videos becomes not just accessible—but an essential part of your brand communication strategy.